NBA Live 18 looks horrendous at this point. A once great franchise that had a nice run for about 10 years is floundering and flopping with no end in sight. The NBA has a deal with 2K to run an E-Sports league and 2K has surpassed even Madden in popularity amongst sports gamers, while EA is releasing videos of its Live series at E3 and it's just sad at this point.
So now here we are, 2017 and 2K has an incredible stranglehold on the NBA gaming landscape with no exclusive deals (What a novel concept.just give us quality and we'll buy what's good). It's funny to think that we aren't all that far removed from those games and yet it feels like a lifetime ago. Michael Jordan, featured him on the cover and gave us a single player mode specifically covering moments in his illustrious career while also improving the game yet again. With NBA 2K11, 2K brought back the G.O.A.T. So what does 2K do? EMPTY THE GOTDAMN CLIP, THAT'S WHAT. This glitch went viral and EA became a laughingstock in the basketball gaming community’s eyes. The static animation occurred when Andrew Bynum (of the Lakers at the time) would stand at center court with his arms outstretched frozen in what animators call the “bind” position. EA released their NBA Elite 11 Demo and it was here that the infamous “Jesus Bynum” glitch was born. The problem came when all eyes were on the product. Use a great player to bring eyes back onto the product.
They started off well, got Kevin Durant for the cover, and this was a great move at the time. So they went quiet and re-branded the series NBA Elite.and it was here that the company's reputation from a basketball standpoint was damaged beyond repair. It also doesn't help that 2K gave us another classic in 2K10.ĢK was eating EA up and they were forced to regroup and retool. This knockout blow left EA reeling and even though NBA Live 10 was actually fairly well received the next year, the quality and sales just weren't there. The mechanics got tighter, the presentation got better and two years later with the KG fronted NBA 2K9, 2K had blown the doors off and left EA in the dust. 2K and Visual Concepts just kept getting better, graphically and gameplay wise. EA dropped NBA Live 07 and 2K countered with the excellent 2K7 and it was here the momentum started to shift. With the NBA games, however, EA decided to stand pat. Now the difference in the two is EA looked at what 2K was doing with their ESPN NFL franchise and knew they'd be getting their asses handed to them and made the deal with the NFL for exclusive rights to video game (TRASH but that's an article for another day). That's interesting in that the last great Madden for quite some time was Madden 05. In my opinion, NBA Live 05 is the last great game in the series.
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